Lancia Advertisement Year 1959 Lancia Appia and Flaminia Win Mobilgas Economy Race 59

Lancia, 1959 Lancia Appia and Flaminia advertisement of victory at the Mobilgas Economy Race 59, with italian caption and published in a magazine.

The Mobilgas Economy Run was a regularity race organized by the oil company Mobil for the first time in America in 1936 with the aim of providing real data on fuel consumption to all car manufacturers who would participate. The race took place every year on a different track and was organized in Italy for the first time in 1959 and until 1985 when the last edition organized was called Lancia Economy Run. The Mobilgas Economy Run was initially open to all Italian and foreign car manufacturers, the organization since 1969 was in collaboration with Fiat that became the exclusive supplier of the cars participating in the regularity race exploiting it, In addition, the media importance to advertise massively some models of the group, the Fiat 127 and the Autobianchi Y10 in particular.

Excellent general condition, however there are some signs of aging as visible in the photographs.

Wooden frame with glass.

Dimensions with frame included Height/Length 32/47 cm approx.

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